Karl Ulrich talks with Jake Schwartz WG’08, Founder of General Assembly

The second episode of Launch Pad! Today, Karl Ulrich talks with Jake Schwartz WG’08, Founder of General Assembly.

Hear Jake talk about his journey as an entrepreneur (including his early failed startup ideas) and the complicated process of evolving General Assembly from a co-working space for entrepreneurs into what he cheerfully calls a “trade school for Ivy Leaguers.”

Or as Karl puts it, “First, you failed to found Kickstarter, then you failed to found WeWork.”

Along the way, Jake and his cofounders basically “reinvented the university,” intentionally creating the educational experience at General Assembly from the ground up, so that they could keep or discard elements of the traditional university as they learned what worked for today’s technology-driven world. Ultimately, they turned General Assembly into “a pioneer in education and career transformation, specializing in today’s most in-demand skills.”

As always, you can listen or subscribe on Soundcloud, iTunes, or Google Play! Keep listening to hear more interviews with entrepreneurs and the secrets to their startup success.

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