EIR: Seth Berger C’89, WG’93 Managing Director – Sixers Innovation Lab

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March 28, 2017
Book appointment here.

 

Seth Berger received his MBA in 1993 from the Wharton School and his Bachelor of Arts in Economics from University of Pennsylvania in 1989.

Seth has been the CEO of 4 businesses in the consumer space, and his fifth venture has been to build an elite high school basketball program as Head Coach.

In all of these ventures, Seth has started with a hyper focus on the understanding of the target consumer, with the philosophy that every consumer business must meet and communicate a specific consumer need to survive. After that, he has worked to create branding and marketing strategies to drive messaging that sticks in a world of constant consumer messaging.


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