Faculty

With faculty drawn from 10 departments, Wharton’s professors and lecturers generate the knowledge and innovations that transform global business practice

Leadership

Karl Ulrich, , Penn Wharton Entrepreneurship faculty

How do you teach entrepreneurship and innovation? How do you turn a spark into a flame? How do you create a new business? Or recreate an existing business from within?

As an entrepreneur myself, I’ve tackled many of these questions personally. I’ve learned that failure feeds success. That a good idea is often not the same as a real business. And that entrepreneurship is both art and science.

That’s how we approach it at Wharton. We provide the tools, space and real-world input to fully develop your idea. Then we give you the business acumen to grow it, sustain it and scale it for success.

Thanks to our faculty, our facilities, and our extraordinary alumni network, there is truly no place like Wharton for entrepreneurs and innovators. Welcome!

KARL ULRICH
Vice Dean of Entrepreneurship & Innovation; CIBC Endowed Professor; Professor for Operations and Information Management

Research Interests: environmental issues, product design and development, innovation

Karl Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. He holds more than 20 patents and is the co-author of Product Design and Development (5th Edition, McGraw-Hill, 2011), a textbook used by a quarter of a million students worldwide.

Professor Ulrich holds bachelor’s, master’s, and doctoral degrees in mechanical engineering from MIT. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community.

Faculty

Raffi Amit, Penn Wharton Entrepreneurship faculty

RAFFI AMIT
Robert B. Goergen Professor of Entrepreneurship; Professor of Management

Research Interests: ebusiness, entrepreneurship, family business, strategic management, venture capital financing

David Asch, Penn Wharton Entrepreneurship faculty

DAVID ASCH
Professor of Medicine, Medical Ethics and Health Policy; Professor of Anesthesiology and Critical Care Medicine; Professor of Health Care Management; Professor of Operations, Information and Decisions; Executive Director, Center for Health Care Innovation

Research Interests: clinician and patient decision making, health care management, health policy, medical ethics, physician executives, technology assessment, behavioral economics

David Bell, Penn Wharton Entrepreneurship faculty

DAVID BELL
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Research Interests: e-commerce and inter-dependent choice: space-time diffusion, social contagion, and neighborhood effects. traditional retail and individual choice: impulse and unplanned buying.

Eric Bradlow, Penn Wharton Entrepreneurship faculty

ERIC BRADLOW
The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Vice Dean and Director, Wharton Doctoral Programs; Co-Director – Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department

Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics

Jehoshua Eliashberg, Penn Wharton Entrepreneurship Faculty

JEHOSHUA ELIASHBERG
Sebastian S. Kresge Professor of Marketing; Professor of Operations, Information, and Decisions

Research Interests: marketing and strategic issues related to the entertainment and pharmaceutical industries, marketing issues related to the entertainment and pharmaceutical industries., marketing research, marketing/operations/r&d interface, new product forecasting and planning models, new product planning and forecasting models, pricing

Peter Fader, Penn Wharton Entrepreneurship faculty

PETER FADER
Frances and Pei-Yuan Chia Professor; Co-Director – Wharton Customer Analytics Initiative; Professor of Marketing

Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management

Kartik Hosangar, Penn Wharton Entrepreneurship faculty

KARTIK HOSANGAR
Professor of Operations, Information and Decisions

Research Interests: internet advertising, internet commerce, internet media

David Hsu, Penn Wharton Entrepreneurship faculty

DAVID HSU
Richard A. Sapp Professor; Professor of Management

Research Interests: intellectual property rights, start-up innovation, strategies for commercializing technological innovation, venture capital

Laura Huang, Penn Wharton Entrepreneurship faculty

LAURA HUANG
Assistant Professor of Management

Research Interests: entrepreneurship, investor decision making, micro-level foundations of entrepreneurship, perceptions and cues in funding decisions

Rahul Kapoor, Penn Wharton Entrepreneurship faculty

RAHUL KAPOOR
Associate Professor of Management

Research Interests: innovation, technology management and strategy, industry evolution, firm boundaries, business ecosystems

Katherein Klein, Penn Wharton Entrepreneurship faculty

KATHERINE KLEIN
Edward H. Bowman Professor; Professor of Management; Vice-Dean, Wharton Social Impact Initiative

Research Interests: employee stock ownership, innovation and technology implementation, leadership, diversity, teams, and social networks, multilevel organizational theory and research

Dan Levinthal, Penn Wharton Entrepreneurship faculty

DAN LEVINTHAL
Reginald H. Jones Professor of Corporate Strategy

Research Interests: industry evolution, organizational learning, technological competition

Ian MacMillan, Penn Wharton Entrepreneurship faculty

IAN MACMILLAN
The Dhirubhai Ambani Professor; Professor of Innovation and Entrepreneurship; Director, Sol C. Snider Entrepreneurial Research Center

Research Interests: entrepreneurship, new venture management, organizational competence, strategic management

Simone Marinesi, Penn Wharton Entrepreneurship faculty

SIMONE MARINESI
Assistant Professor of Operations, Information and Decisions

Research Interests: operational innovation, supply chain management, om-marketing interface, service operations

Cade Massey, Penn Wharton Entrepreneurship faculty

CADE MASSEY
Practice Professor of Operations, Information and Decisions

Research Interests: psychology, economics, behavior, optimism

Ethan Mollick, Penn Wharton Entrepreneurship faculty

ETHAN MOLLICK
Edward B. and Shirley R. Shils Assistant Professor of Management; Assistant Professor of Management

Research Interests: crowdfunding, distributed and user innovation, entrepreneurial strategy, entrepreneurship in innovative industries, games and business, role of individuals in firm success, self-organization among individuals

David Reibstein, Penn Wharton Entrepreneurship faculty

DAVID REIBSTEIN
William Stewart Woodside Professor; Professor of Marketing

Research Interests: brand equity, marketing metrics: competitive marketing strategies, product line strategy: resource allocation

David Reibstein, Penn Wharton Entrepreneurship faculty

DAVID ROBERTSON
Practice Professor of Operations, Information and Decisions; Host of Innovation Navigation

Research interestsinnovation in strategy, creativity, productivity and leadership

Lori Rosenkopf, Penn Wharton Entrepreneurship faculty

LORI ROSENKOPF
Simon and Midge Palley Professor of Management; Vice Dean and Director, Wharton Undergraduate Division

Research Interests: innovation diffusion, learning in interorganizational networks, technological and organizational evolution

Rom Schrift, Penn Wharton Entrepreneurship faculty

ROM SCHRIFT
Assistant Professor of Marketing

Research interestsconsumer behavior

Nicolaj Siggelkow, Penn Wharton Entrepreneurship Faculty

NICOLAJ SIGGELKOW
David M. Knott Professor; Co-Director of the Mack Institute for Innovation Management

Research Interests: competitive strategy, evolution of fit, firms as systems of interconnected choices

Harbir Singh, Penn Wharton Entrepreneurship faculty

HARBIR SINGH
Mack Professor of Management; Co-Director, Mack Institute for Innovation Management; Vice Dean, Global Initiatives

Research Interests: corporate governance, corporate restructuring, joint ventures, management buyouts, strategies for corporate acquisitions

Lucian Taylor, Penn Wharton Entrepreneurship Faculty

LUCIAN TAYLOR
Assistant Professor of Finance

Research Interests: corporate finance, corporate governance, entrepreneurship, learning, financial fragility and crises, portfolio management

Christian Terwiesch, Penn Wharton Entrepreneurship faculty

CHRISTIAN TERWIESCH
Andrew M. Heller Professor at the Wharton School; Senior Fellow Leonard Davis Institute for Health Economics; Co-Director, Mack Institute of Innovation Management

Research Interests: innovation management, healthcare operations, new service delivery models, lean operations

Gerry Tsoukalas, Penn Wharton Entrepreneurship faculty

GERRY TSOUKALAS
Assistant Professor of Operations, Information and Decisions

Research Interests: operations, economics, finance

Kevin Werbach, Penn Wharton Entrepreneurship faculty

KEVIN WERBACH
Associate Professor of Legal Studies and Business Ethics

Research Interests: digital convergence, internet policy, gamification, telecommunications regulation, online learning innovations

David Wessels, Penn Wharton Entrepreneurship faculty

DAVID WESSELS
Adjunct Associate Professor of Finance

Research interestscorporate valuation, venture capital, performance management

Tyler Wry, Penn Wharton Entrepreneurship faculty

TYLER WRY
Assistant Professor of Management

Research intersts: entrepreneurial motivation, organizational identity

Pinar Yildirim, Penn Wharton Entrepreneurship faculty

PINAR YILDIRIM
Assistant Professor of Marketing

Research Interests: media, advertising, industrial organization, social networks, social media, news media, user-generated content, privacy, political economy, open innovation, two-sided matching, search engines

John Zhang, Penn Wharton Entrepreneurship faculty

JOHN ZHANG
Murrel J. Ades Professor; Professor of Marketing; Director, Penn China Center

Research Interests: channel and retail management., competitive strategies, market entry, targeted pricing and other pricing strategies

Pavel Zryumov, Penn Wharton Entrepreneurship faculty

PAVEL ZRYUMOV
Assistant Professor of Finance

Research Interests: Corporate Finance, Asymmetric Information in Financial Markets, Contract Theory