Judging criteria

At every level of the competition, entries to the Startup Challenge and Startup Showcase will be evaluated using these criteria:

IDEA

  • Value proposition
  • Originality, innovation and thoughtfulness
  • Impact on big problem

PRODUCT/SERVICE

  • Differentiation from the existing competition
  • User experience
  • Identification and addressing of major relevant risks, and inclusion of contingency plans

PREPARATION FOR LAUNCH

  • Target market and customer identification and segmentation
  • Pricing model
  • Core revenue model and ancillary revenue streams

EXECUTION PLAN

  • Marketing strategy
  • Sales strategy
  • Plan to scale

PROGRESS/TRACTION

  • Product development
  • Traction-to-date (relationships with key market participants, sales, downloads, website traffic, etc.)
  • Future measurable, achievable milestones

TEAM

  • Expertise of founding team
  • Commitment and motivation of founding team
  • Strategy to attract additional key people