Sponsored by Eric Aroesty, C’92

2020 Startup Challenge Finalists

We’re proud to announce the Eight Finalists for the 2019-2020 Penn Wharton Startup Challenge. Teams consist of students from The Wharton School, The College of Arts and Sciences and The School of Engineering and Applied Science. The Startup Challenge and Showcase attracts the best and brightest entrepreneurial minds from across the Penn community as they compete for a chance to win $135,000 in cash and prizes.
NOTE: For a key to all school abbreviations, click here.

AUREUM

Aureum is a digital primary care provider for white-collar professionals in China, where the primary care doctor penetration rate is <5%. Unlike existing digital health firms in China (e.g. Ping An Good Doctor) who typically link existing specialists in hospitals with patients on an on-demand basis, Aureum matches each patient to a dedicated primary care doctor who will advise them on every step of their health journey.

TEAM MEMBERS: Yunhan Gao (WG’20), Xufei Yu (WG’20), Prashant Kumar (WG’19), Yi Dong (WG’20), Sichao Li (WG’19), Shuaiqing Liu (WG’20)

FRUTERO ICE CREAM

Frutero is a premium quality, tropical fruit ice cream company with flavors including Mango, Guava, Passion Fruit Guanabana, and Coconut. Frutero is made from 100% real fruits grown in Colombia and Thailand, and the best dairy from Pennsylvania.

TEAM MEMBERS: Michael Weber (WG’20), Vedant Saboo (WG’20)
ADDITIONAL LINKS: Website

*Launch Award Winner

MAR DESIGNS

MAR Designs has developed a patient responsive wrist orthotic for the treatment of spasticity in children with cerebral palsy. This device improves wrist function while ensuring patient comfort by dynamically stretching the joint as the child is falling asleep using a specialized motorized system.

TEAM MEMBERS: Rebecca Li (GRE’23); Ariella Mansfield (GRE’23); Michael Sobrepera (GRE’21)
ADDITIONAL LINKS: Website

*Innovation Award Winner

MY VIRTUAL VETERINARIAN

My Virtual Veterinarian is a marketplace that connects pet parents with veterinarians for video and chat appointments.

TEAM MEMBERS: Felicity Johnson (WG’20); John Hurst (WG’20, V’20)
ADDITIONAL LINKS: Website

*Perlman Grand Prize Winner

PERCEPTA

Percepta’s goal is to mitigate the hugefinancial and social impact of shoplifting, but to do so in an ethical manner such that we aren’t targeting shoppers based on race, gender, or other demographic information.

TEAM MEMBERS: Jonathan Mak (ENG’20, GEN’21); Philippe Sawaya (ENG’20, GEN’21); Rahul Shekar (ENG’20, GEN’21); Alex Lee (C’20); Neil Gramopadhye (C’21)
ADDITIONAL LINKS: Website

*Crowd Favorite Award, Robert S. Blank New Venture Collaboration Award, Gloeckner Undergraduate Award, Runner-up Award

RENT THE ROSE

Rent the Rose delivers a curated array of incredibly high-quality, beautiful, affordable, and sustainable arrangements in a rental model direct to organizations and individuals for special events. Our arrangements hold up against repeated usage and shipping (30+ uses) to offer stunning, sustainable arrangements at an affordable cost.

TEAM MEMBERS: Monica Choudhury (WG’20); Andie Kaplan (WG’20)
ADDITIONAL LINKS: Website

SHOWCASE

SHOWCASE vending machines are a platform for brands to trade products for feedback. Consumers get free items, in exchange for a quick survey, and brands get targeted, quality, in-moment data.

TEAM MEMBERS: Dana Kim (WG’20); Ethan Kellough (IPD’21)
ADDITIONAL LINKS: Website

THE LOBBY 

The Lobby is a premium, members-only social club for adult-age video game enthusiasts. Our mission is to deliver premium, community oriented experiences that will make the gaming world feel smaller.

TEAM MEMBERS: Daniel Duggal (WG’21); Ian Klein (WG’21)

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