$1000s in Free Market Research—At the Library!

By Cathy Ogur, Business Research Librarian at the Lippincott Library

Come see Cathy Ogur talk more about the amazing resources available to entrepreneurial Penn students at WE Weds, October 15, 12-1:20 pm, JMHH 265.

As an entrepreneur on campus, you will be impressed and excited by the types of resources the library provides. Are you looking for trade journals to read to develop ideas; industry research to learn about sectors; demographics databases to identify customers; company directories to create a list of possible competitors; financial benchmarks to draft projections; or deal summaries to understand the funding climate? The library can help! We strive to purchase resources used across academic and corporate settings, including more than 120 business related databases, most of which are available to students, faculty and staff of Penn with their PennKey and password, anywhere they have an internet connection, through the library website.

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With so many resources, it can be daunting to know where to start! Fortunately, we’ve built in some help from the Lippincott Library home page. Our Research Guides are authored by our business librarians and organized by topic. Our Business FAQ offers quick answers to commonly asked questions.  But the absolute best way to learn how to navigate our resources is to contact my colleagues and me at Lippincott Library. Send us an email at lippinco@wharton.upenn.edu, call us at 215-898-5924, chat with us, stop by the library, or visit us in Huntsman in GSR 251 from 12:30 to 1:30pm, Mondays through Thursdays during the semester. We can direct you to library assets most relevant to your topic, provide instruction on effective database searching and assist you in developing a strategy to find what you want.

Do you want to scour the NY Times and the Wall Street Journal every day to track trends and news? You can do that with Factiva.

Do you want to read trade journals about the beverage industry because you are interested in launching a kombucha tea business? You can do that with Business Source Complete.

Do you want to get an overview of demographics and spending behavior of America’s pet owners? You can do that with Mintel.

Do you want to get perspective on remote patient monitoring systems? You can do that with Marketresearch.com Academic. And yes, you are reading that correctly. That report is valued at $4200, and you have access because you are affiliated with Penn.

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The resources available through the Penn Libraries are vast. Save yourself time, and contact us to explore valuable information to develop your entrepreneurial ideas. You will wonder why you didn’t talk to us sooner!

For a more detailed introduction to library resources for entrepreneurs, join me on Wednesday, October 15th from 12:00 – 1:20pm in JMHH 265, as part of the WE Wednesday series.  See you there!

Cathy OgurBio:  Cathy Ogur is a Business Research Librarian at the Lippincott Library of the Wharton School at the University of Pennsylvania, acting as the library’s liaison to the Business Economics and Public Policy Department, Entrepreneurship and Social Impact. Prior to receiving her MSLIS from Drexel University, she was a researcher for Walker Digital and the Director of Research for Corsearch, a trademark research firm. Outside the library, you are likely to find her running, cycling, taking photographs and cheering for her kids at fencing and soccer.