Can You Leverage A Social Enterprise In The Era of Crowdfunding?

By Ron Ben-Zeev, Wharton Undergraduate 1986; Founder, World Housing Solution

That is the question I asked myself a few month ago, while listening to Brian Meece, Founder and CEO of RocketHub, the third largest such platform in the US, who was speaking at a Startup Weekend event I co-organized in Orlando, Florida. Crowd funding or crowdfunding (alternately crowd financing, equity crowdfunding, or hyper funding) describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations. As Brian was speaking, my mind was spinning in many directions. Can this help my startup? How? Can the funds raised make a real difference or is the potential exposure enough?

I had heard and read about the outliers, the companies who had set out to raise a certain sum only to exceed that sum by a huge factor, millions in some instances. The majority of those seeking to raise funds, even if they raise their target amount, raised only a modest sum. However in 2012, these small sums reached an excess of $2.7 BILLION and have funded more than 1 million campaigns worldwide. A study by Massolution forecasts an 81 percent increase in global crowdfunding in 2013 to $5.1 billion, the hockey stick growth rate everyone seeks. With that knowledge in hand, I approached Brian and discussed my current venture (yes once an entrepreneur, always an entrepreneur) called World Housing Solution (WHS).

The earthquake in Haiti catalyzed the founding of WHS. My partners and I had just developed the concept of our structural insulated composite panels and the tragedy that was unfolding just a few miles off our coast was the perfect place for us to launch our concept. Using Space Age composite-sandwich-construction methods we developed rapidly deployable and reusable shelters and structures that are a solution to today and tomorrow’s emergency, temporary and affordable housing needs.

After reading report after report about the lack of safety and deplorable living conditions in tent villages, we knew we could come up with a better way to help the displaced, both here and abroad, by natural and man made disasters. The reusable shelters can also be used to respond to military deployment and temporary labor housing needs. Movable factories that create the structures can be quickly built anywhere. Although we made some headway in getting noticed by the government and won a few contracts, we were starving for exposure and capital. With that in mind, we dove headlong into a crowdfunding campaign.

So how did we do?

The campaign is still on going. However, on the exposure side, we hit the jackpot. RocketHub was quietly working with the cable TV network A&E TV to establish a strategic partnership affording both an interesting storyline for the network as well as exposure for nascent organizations on RocketHub. Together they launched a multi-platform initiative called PROJECT STARTUP and selected WHS, as one of the first projects to be featured. We are still trying to figure out exactly what it means, both in the short and long term.

One thing is certain; crowdfunding has come through on its promise of exposure. Like anything that comes up along the entrepreneurial journey, it is what you do with opportunities that truly matter. We were given a spark and we are trying to turn it into a raging inferno.


Ron Ben-ZeevBio: A 1986 alum of the Wharton School, Ron is recognized for successfully applying his unique blend of diplomacy skills, expertise in entrepreneurship, negotiation, strategic forecasting and planning, and sales and marketing. He currently resides in Central Florida with his wife and three children.

One comment on “Can You Leverage A Social Enterprise In The Era of Crowdfunding?

  1. Ron,

    Congratulations on what looks like a very promising venture, as well as for embracing the crowdfunding opportunity.

    It looks like you raised just over $7k over the course of four months in the end, roughly 25% of your target. Given how worthy the cause is and how much positive publicity you got, this feels disappointing. Is there any advice you can share on what went well and what you might have done differently? For example, might you have chosen a different platform, chosen a different target and/or rewards scheme, adopted a different marketing strategy, etc.?


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