Come see Daylight OB and all the Great Eight Finalists in the Wharton Business Plan Competition pitch live, for over $125,000 in prizes, at the Venture Finals, Thursday, April 28. Register here.Team Leader: Neil Bansal WG’16
Team Members: Aaron Fisher WG’16; Eric Tepper C’17; Christina Wray M’17/WG’17; Liz Golden WG’16/GEN’17
Daylight OB, LLC is a medical device company developing technologies to improve health and safety in labor & delivery units. Our first device currently in development is a disposable obstetrics device, called Daylight, used to elevate a baby’s head to enable a safer, faster, and easier urgent cesarean section delivery.
What’s new and exciting about your business plan?
Our business plan is centered around developing medical devices that will have a direct impact on improving outcomes for mothers and babies once commercialized!
How did you come up with this idea?
As we interviewed physicians about our initial product to validate the market need and solicit design improvement ideas we were often asked if we’d be willing to consider development of another obstetrics device. It turns out there’s a ton of device ideas within the OB/GYN community and these doctors are very eager to have an experienced operating team help bring their ideas to commercialization. We realized that we could leverage all of our learnings about the regulatory, IP, manufacturing, and commercialization process for additional device ideas to have a greater impact on improving health and safety in labor & delivery units.
What does it mean to you to be one of the eight Finalists in the Wharton Business Plan Competition?
We’re incredibly humbled for the opportunity to present in the finals. A year ago we were presenting the market opportunity for our initial device in our Health Care Entrepreneurship class. It’s incredible to look back at how far we’ve come and to be presenting next week in this competition.
What’s one fun fact about each member of your team?
Aaron ran the highest margin lemonade stand in his hometown at the age of 10.
Christina growing up used to have an albino hedgehog named Prickett!
Eric enjoys extreme sports and hanging out outdoors by going scuba diving and rock climbing.
Liz can sign Pink’s “Dear Mr. President” in ASL.
Neil launched a Kickstarter for the ski apparel company he started in business school!
If you win the Perlman Grand Prize ($30,000 cash prize, $10,000 in legal services, $5,000 in accounting/strategy services, GLG Share Fellowship), what will you do with the money?
The prize money would go directly to design verification tests on the device to help inform the final design of Daylight as well legal fees to develop a stronger IP portfolio based on these design improvement ideas. We will run mechanical tests in addition to testing the device in a birthing simulator.