Get to Know a Wharton Prof: Tyler Wry

By Nadine Kavanaugh, Associate Director, Wharton Entrepreneurship

In this series, Get To Know A Wharton Prof, we do brief interviews with our professors in order to give you a behind-the-scenes glimpse of these amazing scholars, teachers, and entrepreneurs. Today’s interviewee, Tyler Wry, is an Assistant Professor of Management and Entrepreneurship at Wharton. He did his BA, MA, and Ph.D. at the University of Alberta.  Learn more about him here.

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Briefly describe your professional background.

My professional background includes experience starting ventures with varying (but typically limited) levels of success.  Concurrent with my entrepreneurship career, I did an MA in Sociology and a Ph.D. in Organization Theory.

What is your field of expertise?

I’m interested in understanding how ventures navigate in environments where they face competing external demands.  For instance, I’ve looked at how nanotechnology startups balance scientific research and commercial development to attain venture capital, and how microfinance ventures balance social and financial goals differently in various countries.

How long have you been at Wharton?

I’m in my fourth year. Time flies!

What classes do you teach?

I teach MGMT 230, which is the foundational undergraduate entrepreneurship class.  I also teach MGMT 806—venture implementation—to MBAs.

Describe a recent exciting teaching moment.

Each year, I have my undergraduate students start micro-businesses that I seed with a $20 investment.  The students absolutely killed it last year.  Within six weeks, the groups collectively raised over $5000 (which we donated to charity), with two groups exceeding $1000!  Just when you start to get numb to how impressive our students are, things like this remind you what an amazing place Wharton is.

Why is your research important?

Nanotechnology is a platform technology, which means that it can be used for a variety of (potentially revolutionary!) commercial applications.  However, the technology is still early stage and it is unclear what the big hits will be.  Governments and industry players are investing billions in the area, and this is driven by social, rather than concrete, proof.  My research helps to understand which areas emerge as focal points for development, which discoveries are perceived as commercialization opportunities, and how startups can convey their technology position in ways that make investment more likely.

My microfinance research builds on similar theoretical foundations, but is focused on social efficacy.  Around the world, the poor are disproportionately women and minorities.  I show that when a nation has high levels of patriarchy or ethnic fractionalization, this shifts the lending focus of its microfinance sector.  The point at which social outreach and financial sustainability are compatible shifts, undermining a focus on society’s most marginalized groups.  This is amplified when the supply of commercial capital in the sector increases – which is the approach advocated by groups like the World Bank and IMF – suggesting that a reliance on market mechanisms alone may have some really unfortunate consequences for financial inclusion in these countries.

How is your recent research relevant to the entrepreneurial ecosystem?

My nanotechnology research is relevant to understanding venture capital investments in emergent and high velocity sectors.  Broadly construed, my microfinance work speaks to enabling conditions for entrepreneurship among women and minorities in the developing world (many microfinance loans are for business creation).  It is also relevant to understanding the broad capital flows that enable or constrain the founding of new microfinance organizations in different countries.

How have you seen students or alumni take action based on your research or teaching?

Some of my nanotech research was helpful for Graphene Frontiers—a Penn startup working to commercialize a type of nano-particle called graphene—to understand the technology landscape that they were competing on, as well as the investment climate for nanotechnology.  The microfinance stuff has been picked up by a variety of mainstream publications, but I haven’t seen any appreciable policy changes… but hey, it’s still early!

What made you choose an academic career?

I’ve always liked coming up with and developing new ideas.  For a long time, I pursued this through entrepreneurship.  Then, I took a few masters level sociology classes, and I was hooked on academics.

Academia is a lot like venture creation: you come up with an idea that you believe in, develop it, and put it out to the (academic) marketplace.

What do you like most about your career as an academic?

The freedom to work on what I want, when I want, with whom I want.  Working at a place as intellectually rich and challenging as Wharton is also great!

What do you like least?

A lot of times the profession is isolating.  Research generally requires long hours working alone… interacting with students is a nice counter-balance.

Tell me one surprising thing about you.

Despite their endless blundering and incompetence, I remain a steadfast Edmonton Oilers fan.  My only solace is that there are still Cubs fans out there.