Ever wonder where the ads in your Facebook and Twitter feeds come from?
Karl Ulrich interviews Jesse Pujji C’06/W’06 about his company, Ampush, a marketing solutions provider that powers customer acquisitions for some of the world’s most disruptive brands and companies. And yes–makes those ads that show up in your social media feeds, and tailors them just for you.
Jesse and his cofounders, Nick Shah W’06 and Chris Amos W’06, at pre-college program for students headed to Wharton, and decided to be college roommates. At the age of 25, they moved to California and told their parents, “we’re going to start a business.” Just what that business would be, they didn’t yet know.
They used their quantitative skills to bring data analysis to digital marketing–in 2010, a space truly ready for disruption–and in less than six months, went from spending around $20,000 per month on Facebook ads to close to $500,000 per month. In early 2011, Facebook asked to meet them, and soon after made Ampush one of their first partners with the ability to build their own software solutions on top of the Facebook APIs.
Listen to Jesse tell Karl this thrilling story of incredible growth, and the data-driven business model that makes it possible: