KidFoods: 2015 Wharton Business Plan Competition Finalist

By Neil Vangala WG’16, Team Leader for KidFoods

Team Member: Rishi Reddy WG’16

KidFoods is a revolutionary service that delivers healthy, affordable meals to children through a solution that is more convenient and comprehensive than any other product on the market.

KidFoods Team Picw logo sm

What’s new and exciting about your business plan?

KidFoods is the first food delivery company to focus on healthy meals for children. Although city dwelling professionals can get healthy, nutritious food through services like blue apron, plated, and munchery, children and mothers have been left out of the food revolution. KidFoods is an interesting service because it brings that trend down to the children’s food market.

How did you come up with this idea?

We were initially frustrated with our dining options as young professionals in Center City. Even though we had tons of local options, it was still difficult to prioritize food that was both healthy and convenient. After more market research we found that children experienced this problem even more than we did. This was a result of the fact that many of their meals were eaten on the go (school, summer camp, etc.), people are devoting less time to child/home care, and many school administrators were not prioritizing healthy dining options. After coming to this key insight, we decided to launch KidFoods.

What does it mean to you to be one of the eight finalists in the Wharton Business Plan Competition?

We are honored, surprised, and tremendously excited for the opportunity to prove ourselves to the judges.

What’s one fun fact about each member of your team?

Rishi struggled with childhood obesity, and then transformed himself into a rock star tennis player and workout freak. Probably the most religious person I’ve seen when it comes to nutrition and caring about what his younger friends/family members eat.

I (Neil) actually went gluten free and paleo for 12 months while working 80+ hours per week. After figuring out that it was impossible for me to cook each meal on my own, I hired a chef from a local cooking school to shop, prepare and deliver my meals. By buying groceries in bulk and planning my menus carefully I was surprisingly able to spend less money using this system than I did before. The fact that I could get a system like this to work was one of my first inclinations to start something like KidFoods.

If you win the Perlman Grand Prize ($30,000 cash prize, $10,000 in legal services, $5,000 in accounting/strategy services, GLG Share Fellowship), what will you do with the money?

Any money we get will cover expenses we’ve already incurred and go straight back into the business.