With Cotopaxi, founder Davis Smith G’11/WG’11 is “looking to build a world-class example of how to have social impact through a company.”
He and Karl Ulrich had a fascinating conversation about ventures that integrate social impact into their business models, as Cotopaxi does–a certified B Corp, Cotopaxi designates 2% of revenue “to help alleviate poverty around the world,” (as the website explains). Want to know more? Hear Davis dig in to why the social impact piece is crucial to him as a founder, and the several ways he’s tried out for implementing it.
To those who think that social impact and running a business should remain separate, Davis says: “I believed I could have a bigger impact on the world by creating a business that had core values that inspired the world than I could if I just did something on my own.”
Beyond the social impact piece, listen for a fascinating analysis of why the right domain name is key–and for some clever ideas for how to get/finance the one you want. Also: how Cotopaxi is getting customers to essential pay them to get acquired, which is very nice model if you can pull it off.