Here’s a fun statistic: about 1% of the working population of the United States have applied to join Handy as cleaners or handymen or plumbers.
Now another stat that may show why this is: 80% of the people on Handy work 20 hours a week or less on the platform. 50% work ten hours a week or less. Why? As Oisin Hanrahan, Handy Founder, explains: “Not because there’s not more work there, but because that’s the amount of time they want to work.”
“It’s really about flexibility.”
This makes so much sense. Handy allows these professionals the chance to earn a little extra money on a schedule that meets their needs—more when they want it, less when other things in their lives need attention, all while earning a minimum of $15/hour and an average of about $18/hour. Not many jobs at that pay level give this kind of flexibility.
As for the customers, they not only get a vetted cleaning person, but also access to handymen, plumbers, etc.—all the people that you don’t need very often, and therefore don’t know how to find when you do need them—on one convenient service.
Karl Ulrich and Oisin have a fascinating conversation about not just how Handy works, but how Oisin built the company, and why he was the right person to do it. As Karl says, “I think I probably had 20 Wharton MBA students with that idea in 2011.” So what made Handy succeed? Execution.
Oisin says, “You’ve got to get the operations right. You’ve got to get the technology right. And then you’ve got to try to build a brand that people gravitate to when they want to solve a problem.”
Listen to Karl and Oisin go deep on what, exactly, that means for making a two-sided business become the next big thing.