One Question: What advice do you give food entrepreneurs? Soom Foods’ Shelby Zitelman WG’07 answers.

Soom Foods, co-founded by Shelby Zitelman WG’07 and her sisters, has been quietly revolutionizing how Americans eat tahini, especially here in Philadelphia, where we can’t get enough of the hummus at award-winning restaurant Zahav (and its sister hummisiya¬†Dizengoff), which is always made with Soom tahini.

We got the chance to ask Shelby Zitelman one question: “What advice do you give other food entrepreneurs?”

Here’s what she said: