Get to Know a Wharton Prof: Lori Rosenkopf

By Nadine Kavanaugh, Associate Director, Wharton Entrepreneurship

In this series, Get To Know A Wharton Prof, we do brief interviews with our professors in order to give you a behind-the-scenes glimpse of these amazing scholars, teachers, and entrepreneurs. Today’s interviewee, Lori Rosenkopf, is the Simon and Midge Palley Professor at the Wharton School and the Vice Dean and Director of the Wharton Undergraduate Division.  Learn more about her here.

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Get to Know a Wharton Prof: Tyler Wry

By Nadine Kavanaugh, Associate Director, Wharton Entrepreneurship

In this series, Get To Know A Wharton Prof, we do brief interviews with our professors in order to give you a behind-the-scenes glimpse of these amazing scholars, teachers, and entrepreneurs. Today’s interviewee, Tyler Wry, is an Assistant Professor of Management and Entrepreneurship at Wharton. He did his BA, MA, and Ph.D. at the University of Alberta.  Learn more about him here.

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ChargeItSpot: The Next Indispensable Retail Service?

Editor’s Note: This post originally appeared on the Wharton Magazine blog.

By Matthew Brodsky, Editor, Wharton Magazine

Doug Baldasare, WG’12, laughs now about the first time he delivered a ChargeItSpot machine, Aug. 12, 2012, to the Whole Foods market in Jenkintown, a suburb of Philadelphia. He pulled up in a rented Ford Fusion, lugged the machine into place, and waited and hoped for the first customer interaction—any interaction. In the first six hours, more than 50 people engaged with the kiosk. Since, Baldasare has forged partnerships with local retailers such as Urban Outfitters, and he’s conducted informal research to prove correlation between charging phones in-store and sales (including shadowing customers in-store and taking notes himself). But Baldasare needed confirmation—if you give consumers a place to charge their mobile devices, securely and for free, will they shop longer and spend more?

A ChargeItSpot device in action at an Urban Outfitter store.
A ChargeItSpot device in action at an Urban Outfitter store.

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