Mistletoe and Milestones: Making the Holidays Count

By Andres Modak WG’12/G’12, Co-founder of Snowe

The holidays are a special time, with boozy office party faux pas, overindulging at the dinner table, and braving impossibly long TSA lines. It’s a special time for retailers too—and by special I mean it’s crunch time! On average a fifth of all retail sales happen during the holidays, with some retailers doing significantly more (it’s rumored that Amazon does over a third).  Retailers face customers who expect great service, a delightful cornucopia of logistical hazards, and the impenetrable din of holiday marketing—all this while gunning for sales targets and key milestones.

Unwrapping presents from Snowe.
Unwrapping presents from Snowe.

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