Startup Intern: The Social Media Startup

Entrepreneurial Intern Fellowships are available to Penn/Wharton Undergraduates and First Year MBAs. They are awarded to students who plan to spend the summer in an entrepreneurial setting and who demonstrate both a commitment to entrepreneurship at Penn and to pursuing an entrepreneurial career. To apply, click here.

By Jasmine Kriston W’15, 2013-14 Dr. William Zucker Entrepreneurial Intern Fellow at Curalate

Last fall I set the goal of finding a start-up to work for Summer 2013. During the summer prior I had experienced working for a large company, AT&T. I ended sophomore year wanting to get a taste of what working in a company of less than 20 people would feel like.

I began my start-up search by making a list of some of the companies and industries I was most interested in. I was particularly fascinated by Pinterest’s success. Pinterest, the third leading social network, recently changed the experience of social networking from primarily text to images. Following Pinterest’s lead, several retail brands have adopted similar visual and interactive user experiences for their websites.

Before reaching out to any of the companies on my list, I created a video using Pinterest as a platform to tell my story:

I finished my video before I attended the Penn career services’ start-up fair. At the fair I spoke with several start-ups. I also met Curalate’s co-founder and CTO, Nick Shiftan. Curalate, a First Round backed company, does analytics for the visual web: platforms such as Pinterest and Instagram. At the fair, Nick was wearing a shirt, which said, “I’m huge on Pinterest-with Curalate.” We immediately started talking about our similar interest in Pinterest and other visual social media platforms.

A few weeks later my video was in the hands of Curalate’s marketing team. I received an email from Curalate’s CEO and founder, Apu Gupta WG’05, inviting me to their office.

Before we met, I spent hours researching Curalate and talking with several people in the start-up field who knew members of the Curalate team. I found that Curalate was well known for using their own analytics to create infographics, which displayed tons of interesting data in a fun, visual, and creative way.

I spent the night before my meeting with Curalate’s CEO making an inforgraphic titled “Curalate & Me” which outlined what I wanted to do for the company as a summer intern:

Curalate & Me Infographic

During my interview, Apu said it was refreshing that I had taken the time to outline what I wanted to do at Curalate: Rather than burdening the start-up with having to find a role for me. My interview lasted for hours; I spoke with more three team members to see how I was cultural fit.

I remember leaving the office and feeling really excited to have found a team of nerds who were just as interested in images and Pinterest as I was. A week later I received an offer to be a summer intern for the company and accepted.

I spent the summer working with Curalate as a sales and marketing intern. I watched the company grow from 13 employees to 25. I was also part of their big move from working in First Round Capital’s Philadelphia office to leasing their own space in center city. The Curalate team is one of the most fun and smart groups of people I have ever had the pleasure of working with. They’ve made it easy for me to decide that I will definitely want to pursue a start-up again this summer and after graduation. I feel privileged to be able to say I was part of the Curalate team for a summer.

JasmineBio: Jasmine is a junior at Wharton studying Finance and Management with two minors in Computer Science and Engineering Entrepreneurship. At Penn she sits on the Executive Board for the Wharton Undergraduate Entrepreneurship Club. Jasmine is also a founding member of the Dorm Room Fund (DRF), backed by First Round Capital. Jasmine oversees post-funding business development resources for DRF’s portfolio companies. She sources and cultivates one-on-one relationships with companies, which partner with Dorm Room Fund to offer resources to their portfolio companies. Jasmine has experience in development from interning as an Applications Developer for AT&T. She also recently interned for Curalate, a Philadelphia data and analytics start-up, as a Sales and Marketing Intern. This summer Jasmine will be joining Andreessen Horowitz, a $2.65 billion venture capital firm in Menlo Park, as an investment team intern.