$1000s in Free Market Research—At the Library!

By Cathy Ogur, Business Research Librarian at the Lippincott Library

Come see Cathy Ogur talk more about the amazing resources available to entrepreneurial Penn students at WE Weds, October 15, 12-1:20 pm, JMHH 265.

As an entrepreneur on campus, you will be impressed and excited by the types of resources the library provides. Are you looking for trade journals to read to develop ideas; industry research to learn about sectors; demographics databases to identify customers; company directories to create a list of possible competitors; financial benchmarks to draft projections; or deal summaries to understand the funding climate? The library can help! We strive to purchase resources used across academic and corporate settings, including more than 120 business related databases, most of which are available to students, faculty and staff of Penn with their PennKey and password, anywhere they have an internet connection, through the library website.

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