New Year’s Resolution: Found Your Company

By Daniel Meurer WG’17, Founder of Laguna Beach Towel Company

Laguna Beach Towels
Laguna Beach Towels

In 2015, a few weeks before starting my MBA at Wharton, I launched a direct-to-consumer e-commerce business, Laguna Beach Towel Company, an outdoor textile brand. The seed was planted a few months earlier, when a good friend from college told me about some people he knew who were selling a variety of products online and generating millions in revenue. What was incredible about these companies is that they only had one employee: the founder. Read more New Year’s Resolution: Found Your Company