Launch Pad: What’s In Your Tampon?


What’s in your tampon?

Bet you don’t know—unless, of course, you already use Lola, in which case the answer is 100% organic cotton.

Lola founder Alex Friedman, WG’11 got fired up when she realized that the FDA doesn’t require brands to list the ingredients in their feminine hygiene products. As she explains, “We have developed these habits of looking at our food, looking at our face cream, looking at our shampoo knowing what goes on in our bodies.”

She became determined that “We deserve product transparency, we deserve for it to be a relatable brand, a brand that has a service that gets you what you need when you need it”—and Lola was born.

Lola currently offers a subscription service of 100% organic cotton tampons, pads, and liners, but the vision for Lola is much bigger: “Lola is the first lifelong brand for your body. Created for women, by women, Lola addresses every life stage with a commitment to product transparency and a community built on candid dialogue, about all of the things that we don’t openly talk about.”

Lola has so far raised $11.2 million, and Alex brings a unique perspective to the difficulties of fundraising as a #FemaleFounder: she sees every session with an inevitably mostly male VC audience as an exciting opportunity to educate the guys about tampons, menstruation, and the needs of the female body.

Listen to Alex’s conversation with Karl Ulrich to hear her tremendous enthusiasm for tampons and more—you’ll soon understand why she’s had such good luck raising funds, and getting terrific advisors and investors like celebrity Lena Dunham and the Warby Parker founders (friends from their time at Wharton!) on board.