Serving It Up in the Sharing Economy

By Jeff Henretig WG’09, Founder of East Fourth Partners

Editor’s note: This post was originally published on the Wharton Magazine blog.

During a recent dinner, my mom told me she thinks I’m going through a “phase of creative ferment.” What’s this? A self-discovery process where you’re exploring ideas and “letting something good bubble up,” she said. In the past 18 months I’ve worked with one of the most creative people in business and her most creative retail store, an MIT roboticist and her robotic furniture company, an award-winning retail pop-up company, and a number of other incredible entrepreneurs and artists. In that time I’ve also researched, analyzed, tested and written business plans for three or four different business ideas and brainstormed countless others. If this life moment isn’t a “creative ferment,” then I don’t know what is. Like champagne fermenting from fresh pressed grape juice, there are some good things bubbling up.

Henretigs-drink
One of Jeff’s concoctions: “Love and Happiness,” which includes blueberry, cucumber, ginger, lime juice, cinnamon-infused agave and gin.

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