Back in 2006, Slava Rubin and his Indiegogo cofounders had some very interesting ideas for a company: “So we had this very naïve concept which is, if YouTube, which was very new at the time and wasn’t owned by Google yet, is doing this democratization of content thing, it’s quite interesting, anybody can put up any content. People can watch it if they want. And eBay was already quite established as democratizing this auction concept. Why is it that access to capital is all about the gatekeeper, knowing the right investment banker, knowing the right VC, knowing the right loan person, knowing the right person at the grant institutions?”
In short: “Why not just maybe use that ultimate democratization tool, which is the internet, to create a marketplace?”
Unfortunately, the Securities Act of 1933 made that impossible–then. So they found another path forward, and kicked off the crowdfunding industry (Kickstarter, in case you were wondering, launched in April 2009).
A decade later, the rules have changed, and Indiegogo is finally doing what Slava and his cofounders first envisioned: equity crowdfunding.
Listen to Karl Ulrich and Slava talk about equity crowdfunding, how Indiegogo is implementing it, and where he thinks companies will meet with the greatest successes using it. Plus everything you’ve ever wanted to know about the beginnings of crowdfunding.