6 Ingredients for Business Staying Power

Editor’s note: This post originally appeared on the Wharton Magazine blog

By Matthew Brodsky, Editor, Wharton Magazine

Staying power. That’s the key phrase for entrepreneurs. Unicorns and deca-unicorns may be what wide-eyed students, business editors and investors like to hear about. Staying power, however, is the process by which most startups become viable, long-term businesses. Ask Victoria Taylor WG’86 about her staying power and her company’s 18-year trajectory.

“It’s been brutal,” she will tell you.

The brining blend that started a trend.
The brining blend that started a trend.

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