By Mary Whiting W’19
Mary Whiting received a Startup Internship Award this summer to intern at #WhartonGrad-founded startup WeTrain.
My experience at WeTrain has been energizing! I started my journey with WeTrain in January of 2016 and have loved seeing the company grow and succeed ever since. WeTrain was co-founded by Jonathan Sockol, who graduated from Wharton with an MBA this spring. This summer I was fortunate to be one of their full-time interns, working on a variety of projects and learning how to expand a small business into a successful enterprise.
My official title at WeTrain is “Marketing and Social Media Intern.” This means I work on posts for the WeTrain Instagram, Twitter, and Facebook pages as well as blog content. I quickly learned that posting high quality, eye-captivating content is not the singular most important part of developing media content online. The marketing team captain, Mitch Brudy, helped teach me about SEO—search engine optimization—which is crucial to success in order to improve the “searchability” of the WeTrain site on engines like Google. To improve our SEO scores I learned how to manage the ‘behind the scenes’ on the website, creating SEO titles for photos, naming and attaching text, descriptions, alternate descriptions, slugs, and keywords to photos in order to optimize our discoverability. Additionally, I learned how to write blog content in order to improve keyword matches according to Google analytics. I learned the importance of quantity, in addition to quality, and how to assess our social media impact over time.
Throughout the summer I began taking on more roles within the company. Once I learned more about company policies, I started working in the Client Care department. This meant that I worked on calling our clients to set up their profiles with WeTrain, scheduling their sessions online, and managing their questions and concerns. I also worked heavily on generating leads in order to boost the number of clients and WeTrain memberships sold weekly. I began designing flyers to hand out to small businesses in the Philly area and contacted numerous corporations in the Philly area in order to develop partnerships as well as spread awareness of WeTrain. I loved performing client-facing jobs as I discovered that our users are ecstatic about their training experiences at WeTrain, and I was motivated to make sure that I could help it succeed in every way possible.
I gained a lot of knowledge and continue to learn at WeTrain, but I would like to share some highlights from my summer experience. I loved getting to know the amazing group of people at WeTrain—they truly put the “We” in WeTrain, with nothing but love for each of their team members. I very much enjoyed starring in some of their photo shoots and video content for social media pages. I also enjoyed setting up events in popular Philly parks and being able to act as though I am a personal trainer when I wear a WeTrain shirt! All in all, it has been a wonderful summer with WeTrain and I am looking forward to seeing the company continue to take over the fitness world. Remember to book your personal training session—anytime, any place—with WeTrain today!
Bio: Mary Whiting is a sophomore in the Wharton School hoping to concentrate in Finance and Management in Entrepreneurship. She’s also a member of the Penn varsity Women’s Swimming & Diving Team, where she has been a top 8 finalist at the Ivy League championships. She enjoys weekly meetings with Wharton’s Investment and Trading Group, giving tours for undergraduate admissions, and is an active member with groups such as Wharton Women and the Fellowship of Christian Athletes. Fun fact? She’s also an aficionado of the flying trapeze.