Slidejoy, Wharton Business Plan Competition Finalist


By Sanghoon Kwak G’14/WG’14, Team Leader for Slidejoy

Team Members: Jaeho Chung WG’14, Robert Seo WG’12


Slidejoy is an intelligent Android app that pays users to view beautifully designed ads every time they unlock their phones. Over time, the app learns the preferences of a user based off of previous behaviors during different times of day and at different locations and curates a more profitable and relevant user experience.

What’s new and exciting about your business?

We’re very excited about Slidejoy for two main reasons. First, we are revolutionizing mobile advertising by introducing a completely new ad unit. Lock Screen advertising is a huge opportunity that nobody has fully tapped and we are excited to be at the forefront. Second, we have an amazing team that complements each other completely. Out of the 7 people on our team, we have 4 Wharton degrees, 4 Stanford science and engineering degrees, over 405 million app downloads, over 130 million design downloads and a US Marine combat veteran. The diversity, experience and world class talent pushes each of us to challenge ourselves every day.

How did you come up with this idea?

The idea originated from Asia; however, Jay, studied the model, modified it and built our team around the concept. Luckily, every team member is a friend of another team member so it’s been a fun experience working with everyone.

What does it mean to you to one of the “Great Eight” finalists in the Wharton Business Plan Competition?

It’s an honor to be among the finalists in the competition. We’ve seen a lot of deserving ideas and teams that weren’t able to make it and we feel very lucky to still be in the running.

If you win the Perlman Grand Prize ($30,000 prize, $10,000 in legal services, $5,000 in accounting/strategy services), what will you do with these resources?

One trip to Vegas should be enough to take care of those costs. Seriously though: as a bootstrapped company, we need to find a working space where we can all work together. As of now, our common area is Google Hangouts.

Slidejoy team photoWhat’s one fun fact about each member of your team?

Rob tans easily, Jaeho wears his underwear backwards every day and Sanghoon wears his underwear backwards only for big events like the Wharton Business Plan Competition.