Wharton Entrepreneurship – A New Name

By Emily Cieri

This week we change our name to Wharton Entrepreneurship, leaving Wharton Entrepreneurial Programs (or WEP as we have been called) behind.  This was not a decision that was made lightly, and it has taken quite some time to get us to this point.   Here’s the new look:

The primary reason for the change is to allow us to more effectively brand our vast program offerings across research, teaching and co-curricular activities.  We have created logo lockups for all of our programs, ensuring the Wharton Entrepreneurship brand leads the way.  Over the past years, we’ve realized students may be aware of one or two of our programs, but may not link them to our larger suite of offered programs.  This will correct that problem.

Here are two of our new logos:



Our new tagline:

This tagline addition is REALLY important to us.  We sit at the Wharton School, physically on the west end of Penn’s campus.  Many non-Wharton students don’t realize our co-curricular programs are open to students across the entire Penn campus.  One of Wharton’s biggest strengths is being part of a large, diverse and accomplished University that includes Medical, Engineering, Design, and Arts & Sciences schools–among Penn’s 12 professional schools.   Creating an environment where students from across these disciplines work together is critically important to student education, venture development and in building strong sustainable businesses.

We also wanted to have some fun with our new branding and created this mark that will be used primarily in cross-campus marketing.  @whartonentrep is our Twitter handle and seemed like the right notation to riff on.  So far it’s made it to our home page and it will be popping up across campus in the fall.

Yet to come, later this fall, is a homepage redesign that will feature inspiring stories about our students and recent alumni.  For now, take a look at our new logos and let us know what you think.