Divya Dhar, Wharton MBA '14 and Lane Rettig , Wharton MBA '14, Arts & Sciences MA '14
HEALING HEALTHCARE COMMUNICATIONS
“90% of hospital communications still flows through pagers.”
Penn Wharton Entrepreneurship fostered both Lane and Divya’s entrepreneurial ambitions.
Lane came to Wharton with a background in finance and computer science, then dove into entrepreneurship when he arrived, becoming Co-Chair of the 2012-2013 Wharton Business Plan Competition (now the Startup Challenge), joining the Venture Initiation Program, and winning a 2013 Summer Venture Award.
Wharton gave Divya the confidence and the community that she needed to become an entrepreneur—as well as introducing her to a driven Co-founder, Lane, who was looking for the right project, and provided a complement to her medical background. They both spent Fall Semester 2013 as part of the inaugural class of the Semester in San Francisco program.
The Wharton alumni network provided a resource for information—and connections.
While doing research for Seratis, Divya spoke to over 100 alumni to get feedback on the market and their product’s position within it. Seratis’ first pilot customer, then the chief surgical officer of Penn Medicine, was a Wharton alumnus, and Divya says, “He got involved because he saw us as a Wharton venture.” That small pilot led to a larger one in the psychiatric unit of Penn Medicine in 2014.
Their first sale was to another Wharton alumnus.