Penn Wharton Entrepreneurship Alumni: Jake Schwartz, founder of General Assembly

Jake Schwartz, Wharton MBA ’08


Jake consulted for the Wharton Small Business Development Center while in the MBA program.

Working with clients with high growth potential in the Philadelphia region gave him a keen understanding of the challenges startups face.

During his 1st year at Wharton, Jake was accepted into the Venture Initiation Program.

His venture, Sparkling Fresh Artists and Auctions, aimed to be a marketplace for emerging artists in NYC.

After graduating in 2008 with a Major in Entrepreneurial Management, Jake enhanced his network and his skill set.

He secured an Associate position at a boutique investment firm, allowing him to bring together his Wharton Small Business Development Center experience and entrepreneurial ambitions.

Jake launched General Assembly (GA) in 2011, focused on building and educating an entrepreneurial community.

GA launched with the goal of building a place to support the New York startup community. They soon realized that the skills classes they were offering met an even greater need than the coworking space.

Today, General Assembly is a pioneer in education and career transformation.

GA has grown into a learning experience with campuses in 15 cities and over 25,000 graduates worldwide, providing award-winning, dynamic training to close the global skills gap.

Follow Jake and General Assembly on Twitter.