Publications


Faculty Books

unlocking

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
Alexander B. van Putten, Ian C. MacMillan
Wharton School Publishing, 2008

marketingThatWorks

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau
Wharton School Publishing, 2007

MarketBusters

Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth
Rita Gunther McGrath, Ian C. MacMillan
Harvard Business School Press, 2005

creatingValue

Creating Value: Winners in the New Business Environment
Michael A. Hitt, Raphael Amit, Charles E. Lucier, Robert D. Nixon
Blackwell Publishers, 2002

theEntrepreneurialMindset

The Entrepreneurial Mindset
Strategies for Continuously Creating Opportunity in an Age of Uncertainty
Rita Gunther McGrath, Ian MacMillan
Harvard Business School Press, 2000

makeTheRules

Make the Rules or Your Rivals Will
G. Richard Shell
Crown Publishing Group, 2004

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Alumni Books

fundamentalsForFounders

Fundamentals for Founders: The Practical Guide to Kick-Starting Your Business
Dan Hou (W’03,SEAS’03), Peter Burchhardt (W’03, SEAS’03)
Createspace, 2009

illusions

The Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors and Policy Makers Live By
Scott Shane, PhD
Yale University Press, 2008

folklore

Folklore: Recipes and Tales from an American Bistro
Ellen Yin (W’87, WG’93)
Temple University Press, 2008

chalfin

Selling Your IT Business: Valuation, Finding the Right Buyer, and Negotiating the Deal
Robert Chalfin (W’78, WG’78)
John Wiley and Sons, 2006

theMouseDriverChronicles

The Mouse Driver(TM) Chronicles
The True-Life Advenrtures of Two First-Time Entrepreneurs
John Lusk (WG’99), Kyle Harrison (WG’99)
Perseus Publishing, 2003

EarlyToRise

Early to Rise
A Young Adult’s Guide to Investing… and Financial Decisions That Can Shape Your Life
Michael Stahl (WU’04)
SCB Distributors, 2000

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Journal of Business Venturing (JBV)

The Journal of Business Venturing: International Entrepreneurship, New Business Development, Technology, and Innovation provides a forum for the dissemination of superior empirical, and rigorously developed theoretical findings that advance our knowledge in the aforementioned areas.

In addition to manuscripts submitted by leading scholars and practitioners to a double-blind referee process, the journal also publishes in its Executive Forum column invited papers by selected authors with a topic of special concern. In the interest of forwarding international research in the field, the journal also features an annual international issue devoted solely to non-U.S. authors or topics.

Ian MacMillan, the Director of the Snider Entrepreneurial Research Center, serves as Founding Editor-In-Chief of the Journal.

The Journal of Business Venturing is published by Elsevier Science in cooperation with the Batten Institute at the Darden School, University of Virginia, and the Snider Entrepreneurial Research Center, The Wharton School, University of Pennsylvania.

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