Entrepreneurship & Startups
Penn Wharton Entrepreneurship courses can provide the framework to quickly make sense of the rapidly changing competitive environment that startups face.
Interested in launching your own venture?
Allison Floam, W’05 is a serial entrepreneur now, but she started out as a student just like you. Fortunately, Wharton offers terrific classes that will give you the business skills to start and grow your own company.
These courses are a great place to start:
MGMT 230 Entrepreneurship
In this course you are asked to stop just receiving ideas, facts, concepts, and techniques, and start generating ideas, identifying problems, analyzing and evaluating alternatives, and formulating workable action plans—in other words, putting textbook knowledge into practice.
MGMT 231 Venture Implementation
How do you actually put your business plan into action to launch a venture? Take this advanced course, which builds upon an existing business plan and focuses on implementation of a business startup.
LGST 213 Legal Aspects of Entrepreneurship
This practical and intensive course examines the critical legal and transactional issues confronting startup and emerging growth companies.
MKTG 227 Marketing & Electronic Commerce
MKTG 227 provides a research-based and framework-driven approach to succeeding in today’s complex environment, through a rigorous approach to understanding digital marketing and electronic commerce.
OIDD 236 Scaling Operations in Tech Ventures
This course helps students learn to make strategic scaling decisions that are grounded in operational reality. Students will study how to build and evaluate the “operation systems” of the firm to maximize value with the focus on scaling the firm’s operations.
OIDD 415 Product Design
The course, cross-listed with the Engineering School, follows an overall product design methodology, including the identification of customer needs, generation of product concepts, prototyping, and design-for-manufacturing. Taught by Vice Dean of Entrepreneurship & Innovation and CIBC Endowed Professor Karl Ulrich, an academic innovator.