Parker Barnett, GEN’18
A Sharing Economy for Hunters
A Family Connection
Parker Barnett comes from a family of avid hunters, but it wasn’t until he was in his early 20’s that Parker joined his uncles on a duck hunting trip and fell in love with the sport himself.
Despite his newfound appreciation for the sport, Parker was struck by the way his uncles found properties to hunt: the process seemed antiquated. His uncles would go from property to property, knocking on doors of farmers and ask for permission to hunt the farmers’ land for the weekend. As it turns out, this is the norm for many hunters. If a hunter isn’t going door to door, his only other options are to pay for season-long leases on gigantic properties that cost thousands of dollars or to settle for public land which is always overcrowded with other sportsmen.
At the time, Parker was managing Business Development within a successful startup company in Miami when he realized the hunting industry was outdated in its approach to leasing land. The industry, which is dominated by leasing agents, lacked the optimization and consolidation that software would be able to provide. After moving to Philadelphia to earn a Master’s in Integrated Product design, Parker knew he had just relocated to a market that would be perfect for a company like Fellow Hunter.
Benefits for Hunters & Landowners
By connecting landowners with hunters to provide daily access to private land, Fellow Hunter generates income for landowners and wildly increases options for hunters. The benefits for landowners go far beyond earning additional income. Landowners need hunters for wildlife management—deer, in particular, which cause severe damage to crops and the surrounding ecosystems. Fellow Hunter also provides insurance for both the hunter and landowner to remove significant liability for both parties.
Annually, hunters spend over $7 billion purchasing or leasing land for hunting, and the average hunter spends $2,500 per year on hunting. While $2,500 sounds like a lot, hunting leases often cost over $10,000. Fellow Hunter will offer hunters access to a much wider variety of hunting locations, giving them greater excitement and enjoyment, with much less effort and expense.
Giving Hunters What They Need
In building Fellow Hunter, Parker has engaged in intense ethnographic research, interviewing hunters and landowners across the country in both online and in person about how they hunt, where they hunt, how they find land, and, most of all, what they look for in land. In over 75 exchanges of in-depth interviews, he has found that hunters agree on what they look for when they scout potential hunting land, and Parker is making sure that Fellow Hunter gives them that detailed information for each listing.
An initial pilot last winter put the concept of Fellow Hunter to the test. Parker listed a property in Rose Valley, PA where hunters could pay to hunt on a daily basis. Within 48 hours, 44 hunters, from as far away as Kentucky, got in touch, either asking to book or wanting to know if the service would be available next year, so that they could get Pennsylvania hunting licenses in time. This fall, Fellow Hunter will go live with 20 properties in Southeast Pennsylvania, all within three hours of Philadelphia. Next year: the entire state of Pennsylvania and the surrounding region.
Parker Barnett, GEN’18
Parker discovered a love of hunting during a duck hunting trip with his uncles, when he was in his early 20s. But he was struck by how difficult it was for hunters to find properties to hunt. The idea for Fellow Hunter was born.