How to Write a Startup Job Ad for Handshake

You want to hire a student intern for your startup. But you’re not quite sure what you need except:

  • Smart
  • Quick learner
  • Hustle
  • Think ahead

This guide can help.

Ready to enter your job into Handshake? Here’s how.

Job Title

The first thing that students see when they search for jobs is a list of job titles. Make yours as clear and descriptive as possible.

For example:

  • Coding intern at an early-stage startup. Medical Device. Help save lives
  • Marketing intern at fashion startup. Social Impact: support African women
  • Technical intern at an early-stage startup. Help build our gaming app.

Use phrases like Marketing, Business Operations, Strategy, Coder, UX/UI, Full Stack Engineer, Technical Intern. If you know the programming languages you want, include those.

If you’re really unsure what you want the intern to do, think about the skill sets that you don’t have. If you don’t have marketing experience, you’re probably going to want your intern to work on marketing.

Keep the job title brief: one line only.

Job Functions

In Handshake, this is a list. You can select as many items as you want. Again, think about the skill sets you don’t have, and which would be useful. Students can search by job function.

Definitely select the Entrepreneurship category as well as any others that accurately represent your business.

Job Description & Keywords

Info about your startup. The job description is a great place to include information about your startup. Include your elevator pitch. Say what you do and why it’s important–briefly. Include a link to your website, if you have one. Link to any media mentions. Any Penn or Wharton team members? Say so.

Info about the job. Explain what you’re hoping for in the intern. Emphasize the kinds of big opportunities and responsibilities an intern could have. Students choose to intern at startups in order to make a big impact — show them that they will.

Salary range. Handshake includes a space for you to enter salary, but it’s a number not a range. Instead of locking into a number, use the job description to give a realistic range.

Be honest here — if a talented engineering student needs to make more money than you can offer, why waste everyone’s time? On the other hand, if that student does apply knowing the salary, then you know she’s really interested.

If the internship is unpaid, say that. But include any perks or incentives you can offer (Metrocard, housing, free lunch, flights to an international location).

4) Keywords. Students can search by keywords, so include lots, especially alternate spellings or synonyms.

Definitely include: Startup, start up, start-up, entrepreneur, entrepreneurial, entrepreneurship, entrepreneurs, innovation

Also think about functions, such as: marketing, strategy, engineer, coder. If you know the programming language(s) you need, list them.

5) Student level. Are you open to undergrads, Master’s students, grad students, all of the above? Say so directly.

6) If the possibility exists to continue working over the school year, mention that. Here’s a sample sentence:

Depending on our evolving needs, the opportunity may exist to continue work on some projects into the school year.